ANN ARBOR, Mich.--Truck Hero, Inc. (“Truck Hero” or the “Company”), a leading designer, manufacturer, supplier and online retailer of accessories for trucks and jeeps today announced the appointment of Sean Marks, Executive Vice President of Marketing, reporting to Bill Reminder, the Company’s President and Chief Executive Officer.
“Sean’s extensive background in consumer marketing will provide Truck Hero with the strategic leadership necessary to drive consumer awareness and brand differentiation,” said Mr. Reminder. “We believe our brands offer unique products and solutions for truck and jeep owners, and we look forward to Sean’s future contributions as we build upon our unique, first-ever direct-to-consumer marketing campaign that was launched earlier this year.”
Mr. Marks joins Truck Hero from The Kraft Heinz Company where he was most recently Vice President of Marketing, leading the Planters marketing team. Over the last 18 years at Kraft Foods, Mr. Marks has held numerous marketing and sales assignments of increasing responsibility, including marketing category team management for Kraft Pizza and Oscar Mayer.
“I am excited to join the Truck Hero team and believe we have a tremendous untapped opportunity to begin to connect with consumers and raise awareness of our family of accessories through coordinated communication of our compelling product attributes and market positioning across our Truck Hero family of brands,” commented Mr. Marks.
Mr. Marks has a Bachelor of Science degree from the United States Naval Academy, a Master of Science degree from Pennsylvania State University and an MBA from the Kellogg School of Management at Northwestern University. He served eight years in the United States Navy as an officer in the US Submarine Force.
About Truck Hero, Inc.
Headquartered in Ann Arbor, MI, Truck Hero has focused on providing consumers a full range of truck bed covers and other truck and Jeep® accessories with market leading functionality, engineering, quality, and design. The breadth of Truck Hero’s product offering addresses virtually every consumer price point in both the hard and soft truck bed cover categories. Truck Hero’s industry leading family of brands include Extang, TruXedo, BedRug, UnderCover, Advantage, Retrax, BAK, A.R.E., N-FAB, and two online retailers: AutoCustoms and Real Truck. All of the companies in the Truck Hero family are recognized as premier brands in the U.S. light duty truck aftermarket and leaders in product innovation. For more information, please visit our website at truck-hero.com.