BANGKOK--The Treedom Group, a Thailand-based Oud Oil manufacturer and supplier to the global fragrance markets is following the scent of future success with a key exhibition stand at the 38th IFEAT 2016 Dubai Conference on September 28 – 29, 2016. The International Federation of Essential Oils and Aroma Trades annual event runs from September 26 – 29, September, at the Madinat Jumeirah Conference Centre in Dubai. Treedom is the only one Thailand Oud Oil manufacturer who is the member of IFEAT.
The theme of this year’s conference is, “The Middle East – Challenges at the historical crossroad of the F&F trade”, and begins with two days of presentations followed by the two-day IFEAT Trade Exhibition, one of the Middle East’s biggest F&F ingredients exhibitions. Treedom is proud to be part of this globally recognised industry event and is exhibiting at booth B51.
CEO Andrew Steel has clear goals about taking their Oud Oil production company to the next level. “With a growing market in Europe, oud oil is the essence of Arabic culture. To keep our top position, distributing to the Middle East and beyond, we need to rise to the challenges within the dynamic fragrance industry. This means following industry trends, understanding new rules and regulations and creating and adapting to a strategy to determine what next step to take.”
Participating in IFEAT 2016 secures Treedom’s professional reputation as a responsible company within the fragrance industry. The conference is invaluable for Treedom to connect with potential clients attending the event and increase sales projections for 2017 and beyond.
IFEAT Executive Committee and Chairman of the Dubai Conference Committee Hussein Fakhry, talks about its focus, “The Middle East is an extraordinary F&F market for who knows how to tap it. It is a market in the making. From a consumption point of view, and also from a regulatory one, it combines both age-old traditions and their modern re-interpretations. It follows its own rules unabated by exterior limitations. Fine fragrance in this part of the world is not genderised. Oudh or Jasmine scents are not more or less male than female.”