DETROIT--SlipNOT® Metal Safety Flooring, a leading manufacturer of slip resistant metal flooring products, officially launched a new website (www.slipnot.com) that is fresh, easier to navigate, and more user-friendly.
When making the transition from the previous site, SlipNOT® kept the user experience in mind by making the site responsive with today’s browsers and mobile devices. This provides users with a legible site that automatically adjusts based on the size of the device.
SlipNOT® focused on keeping quality over quantity by reducing the amount of pages and making sure all content was up-to-date. The new tabular format helps customers flip through the content quickly and efficiently without having to open several separate pages. All of the pages and tabs have the option of being downloaded with newly designed PDF’s or shared through email and social media.
The home page in particular, was designed to show customers the slip resistant metal surface in different applications. For example, the first section shows the SlipNOT® surface being applied to a staircase, while if you scroll down you will see a sketch of an industrial plant that when hovered over, the SlipNOT® coating appears and directs you to the related case study.
Throughout the process, the goal of each page was to provide a streamlined design to give visitors a satisfying experience. The footer was designed to encompass the entire site, making it simple for current and prospective clients to locate the page they need. SlipNOT® Vice President Christina Molnar Metrose said, “The site was designed to help customers find their product needs with ease, while quickly interacting with the SlipNOT® sales team through several home page request options.”
SlipNOT® manufactures slip resistant metal flooring products that are designed to increase safety and decrease risk exposure. SlipNOT®’s product line consists of floor plate, grating, stair treads, ladder rungs, among others. All products exceed OSHA and ADA requirements and non-slip recommendations for coefficient of friction.