RESTON, Va.--(BUSINESS WIRE)--Siteworx, LLC, a leading digital experience agency, announced that Greg Johnston has joined the company as Executive Creative Director. In his new role, Johnston will work with clients to help them redefine brand perceptions and extend their reach across new customer segments, cultures and geographies through creative storytelling, concepts and campaigns that increase engagement and improve user experiences.
2013 North American Regional Partner of the Year.
Johnston brings over 30 years of experience leading creative efforts for global brands across a range of industries. His prior roles included Executive Creative Director for Ogilvy, Washington as well as creating award-winning work for Arnold Worldwide, DDB, J. Walter Thompson Worldwide and McCann-Erickson among others.
Greg is a key senior hire who will help us further differentiate our services to new and existing clients by helping them reimagine their business model to compete more effectively through digital, says Siteworx President and COO, Ken Quaglio. While technology is essential to an integrated experience, creative leaders are critical in stitching together consistent and meaningful user experiences across multiple platforms and digital assets.
In previous roles, Johnston has helped build campaigns for client such as NIKE Apparel, Snap-on Tools, FOX Television and the National Football League Players Association (NFLPA), where he developed the message platform and creative that helped the NFLPA end the 2011 lockout.
Siteworx is realizing exciting growth in both B2C and B2B industries, including retail and manufacturing sectors. There is tremendous opportunity for these companies to rethink the way customers interact with their brand in the physical and digital world. I look forward to leading that change and helping clients forge more genuine customer connections, says new Executive Creative Director, Greg Johnston.
Johnston will be building a team of people to support his execution plan. He will also work alongside senior leadership to advance new business opportunities and ensure that teams are leveraging technology and design resources in a way that carries out the overall creative vision for clients.
Siteworx is a digital experience agency built for the age of the customer. For more than a decade, we ve applied a craftsman-level attention to designing services and experiences and engaged with deep technical expertise to solve the most complex digital challenges. Leaders such as Time Warner Cable, Citrix Online and Mandarin Oriental Hotel Group look to Siteworx to achieve tangible results across the full marketing value chain by creating experiences that serve the needs, wants and desires of their customers. In 2014, Siteworx was named Adobe s 2013 North American Regional Partner of the Year.
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