OSHKOSH, Wis.-- Using service design, organizations can create exceptional customer experiences. To do that, they must take time to understand the behavior of customers and the sum of their interactions with the organization. Using that information, the organization can find ways to not only wow customers, but differentiate themselves in a way that delivers lasting growth.
This Blue Paper looks at how understanding your customer is essential to designing services for them
Service Design: Designing experiences that create value, a new Blue Paper, podcast and infographic from promotional products retailer 4imprint, provides a methodology for how organizations can learn about their customers and use that understanding to design amazing experiences for them.
This Blue Paper looks at how understanding your customer is essential to designing services for them, said Greg Ebel, vice president of sales and marketing, 4imprint. It also explores how some organizations use service design to make customer experiences more memorable and valuable and the impact that has on their bottom lines.
This Blue Paper and podcast provide a comprehensive look at service design for individuals and organizations. Expect to learn:
- Service design definitions
- How organizations use service design to increase customer satisfaction, sales and profitability
- Ideas for using service design to identify what separates an organization from its competitors
- Metrics to measure the effectiveness of a service design initiative
- Ways to help customers commit to their purchase
- Tools for understanding customer experience and strategy development, such as customer journey maps, personas and service blueprints
Visit www.4imprint.com/bluepapers to read this Blue Paper, download the podcast or view the infographic.
About 4imprint Blue Papers
4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.
4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.
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