LONDON--Sophisticated retailers have known about the benefits of high quality lighting for some time and are aware that quality lighting enhances the perception of value of both merchandise and the retail environments in which it is sold. A new interactive retail white paper, developed by Retail Week in partnership with Soraa, discusses how LED lighting is opening up a wealth of new opportunities for retailers and lighting designers.
“Lighting in a new age: The evolution of modern retail lighting design” analyzes the latest developments in retail lighting: how it is being used; what retailers need to know before making a change to LED lighting; how to make LED products work for the shopfloor as well as the retailer’s bottom line; and the sharpest new interior trends the LED lighting revolution has brought about.
The white paper provides both analysis and information that can immediately be used in retail decision-making, including:
- Brand identity impact;
- Customer experience;
- Technological evolution and trends;
- Customer opinions from survey of 1,000 shoppers;
- Case studies and insights from retailers and lighting designers; and
- A checklist for working with lighting professionals.
The “Lighting in a new age: The evolution of modern retail lighting design” is available on a special Retail Week’s website: http://www.retail-week.com/lightinginnovation.
Pioneering lamps using LEDs built from pure gallium nitride substrates (GaN on GaN™), Soraa has made ordinary lighting extraordinarily brilliant and efficient. Soraa’s full spectrum GaN on GaN™ LED lamps have superior colour rendering and beam characteristics compared to lamps using LEDs created from non-native substrates. Founded in 2008, Soraa is located in Fremont California, where it manufactures its GaN on GaN™ LEDs in the company’s state-of-the-art facility. The company also has sales offices in London and Tokyo. For additional information, please visit www.soraa.com and follow the company on Twitter, LinkedIn and Facebook.