"This is the award in our industry, and Relayware is honored to be among CRM Idol's semi-finalists. With over 160 entrants in this year's competition, getting to this stage is an achievement in and of itself when you consider the caliber of companies in the field," said Mike Morgan, Relayware CEO.
CRM Idol is an international award recognizing the strongest and best growing CRM-related companies. Nine esteemed industry experts, including Brent Leary, Brian Vellmure, Esteban Kolsky, Jesus Hoyos, Paul Greenberg, Laurence Buchanan, Mark Tamis, Silvana Buljan and Prem Kumarf, evaluate the nominated companies based on a number of critical criteria. In the first phase, the selected semi-finalists will each undergo an intensive briefing. Subsequently ten finalists will be chosen for the next phase of intense scrutiny followed by the crowning of the CRM Idol the company that the judges determine outshines all others.
According to Morgan, "Over 90-percent of B2B enterprises today rely upon channel partners to market, sell and support their products and services to the end customer. Yet, most of those companies do not properly on-board, train and enable their partners, leaving a significant risk in how customers perceive the vendor's products, services and brand reputation. Those companies equipped with the best partner systems and know-how will unlock new business growth and have a true competitive advantage."
The Relayware Partner Cloud handles every aspect of partner management, giving channel executives real-time visibility into their channel operations. Whether looking to improve communication, facilitate collaborative sales and marketing engagement, enable partners more effectively through training and the provision of powerful tools and resources, or understand how partners are performing and determine course-corrective action, Relayware gives enterprises an unfair advantage in owning partner mindshare by boosting channel engagement and maximizing partner productivity.
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Relayware is a leading SaaS-based partnering automation company, serving hi-tech, manufacturing, telecommunications, financial services and insurance companies around the world. Providing a comprehensive range of partner-centric applications, including partner portals, training, sales and marketing packs that unlock the key to partner productivity, Relayware delivers greater partner engagement, productivity and return on indirect channel investment. At the core of Relayware is the Partner Cloud, a platform for deploying and integrating the communication tools that simplify and extend partner processes beyond the enterprise. Additional information is available at www.Relayware.com.