PORTLAND, Ore.--A transition is taking place at Pratt & Larson Ceramics, as career employees Belle Iskowitz and Anthony Asch assume ownership of one of the nation’s top manufacturers of art tile.
Both Iskowitz and Asch have spent their professional careers at Pratt & Larson, with Iskowitz focused in marketing and merchandising, and Asch heading production.
“We’ve spent most of our lives working here; we love the hands-on process, the people we work with and the beautiful tile we make. We want it to continue on in the same spirit in which it was founded,” said Iskowitz.
Long known for traditional craftsman-style designs, the Pratt & Larson catalog has grown to include a broad range of glazes, shapes and styles for residential and commercial design schemes.
Asch said that even as Pratt & Larson maintains its commitment to artisanship, the company is increasing its focus on commercial designers and projects.
“Through our work over the last few years with customers like Starbucks, we’ve learned to provide a combination of craftsmanship, scalability, and price that’s attractive to designers working on luxury retail spaces,” Asch added. “We are now capable of fulfilling commercial orders that are customized and unique, yet on a large scale.”
At a time when other tile manufacturers are moving to direct distribution, Iskowitz said that Pratt & Larson is doubling down on its relationship with its network of local-market dealers and showrooms, and has plans for increased outreach and merchandising to support those sales teams. Pratt & Larson tile is sold exclusively through its network of 150 dealer showrooms across the U.S. and Canada.
The acquisition was funded with support of the SBA, and minority investors include a close business advisor and Bethany Pratt, allowing the Pratt family to maintain a connection to the business founded in 1982 by Michael Pratt and Reta Larson. Michael Pratt continues to be involved as a creative consultant and advisor.
For 35 years, Pratt & Larson has produced hand crafted ceramic tile at its facility in Portland’s Inner Southeast neighborhood. Under new ownership they plan continue to offer unparalleled customization and create on-trend designs for one-of-a-kind projects. To see how Pratt & Larson tile is made, view its broad range of traditional and contemporary handmade styles, and find a local dealer, visit www.prattandlarson.com, or call 503-231-9464.