PITTSBURGH--PPG (NYSE: PPG) today unveiled its automotive color trends and data, citing blue as the fastest-growing color for automobiles worldwide, while white and silver remain the most popular choice for vehicles in South America.
Consumers’ preference for white vehicles grew by 1 percent this year, from 37 percent in 2016. Overall, the bright neutral has experienced a popularity growth of nearly 10 percent over the past five years in this region. In addition, silver also saw a spike in favorability for 2017, with the metallic shade increasing by 2 percent, from 29 percent in 2016 to 31 percent in 2017.
“PPG’s leading position in paint and color forecasting allows us to analyze cross-cultural and cross-industry trends with our 20 global color stylists from seven countries,” said Jane Harrington, PPG manager, automotive color styling. “While we know that automotive color trends are inspired by multiple industries, they are unique compared to fashion or home décor since the trends evolve and change slowly over time instead of significantly year-to-year. While white, black, gray and silver continue to be popular color choices, we’re seeing a steady increase in the desire for cars in varying blue and brown shades.”
PPG automotive color preferences by region for 2017 include:
- North America: White (25 percent) remained steady as the top color preference, while black (21 percent) and gray (17 percent) rose 2 percent and 5 percent, respectively. Silver (13 percent) dropped 6 percent, followed closely by red and blue (both 10 percent).
- South America: White (38 percent) continued to dominate in this region, while silver (31 percent) was close behind, rising 2 percent over prior year. Black (10 percent), gray (9 percent) and red (8 percent) remained other popular choices.
- Europe: White (32 percent), gray (18 percent), black (17 percent) and silver (9 percent) remained almost consistent with 2016, while blue (9 percent) saw an increase in consumer preference.
- Asia Pacific: White (44 percent) remained the most popular in this region. Black (15 percent) trailed, as well as silver (10 percent) and natural (10 percent), which includes gold, beige, orange and brown hues.
Comforting neutrals that consumers are craving in fashion, technology and their homes cause silver and gray to continue to be popular in automotive colors across all types of vehicles due to slight nuances in color and classic roots, Harrington noted. Chameleon-like hues that have gray and blue undertones remain top choices among consumers, as they represent calm, comfort and a middle ground.
PPG’s CORE Relation automotive color palettes for 2021 models include the following four color stories that connect and resonate with current consumer mindsets.
The Retreater theme focuses on the need to retreat from the pressures and overstimulation of technology and 24/7 schedules. It underscores living well, finding quiet time and creating opportunities for calm, balance and peace. The colors are earthen tones inspired by stone, marble, sand and clay paired with white and easy pastel shades. The trending gray, natural and blue-gray automotive color trends are perfectly depicted in this color story, shown through a global 1 percent decrease in the preference of red and a global 2 percent increase in the preference of gray.
Dream Weaver trend theme represents a rebellion to live loud, pursue pleasure and revel boldly in life. The eclectic palette expresses decadence and a carefree spirit, reflective of festival-goers and free-spirited consumers. Saturated bright colors are offset with high sparkle dark tones. Chromatic layered colors in tinted clears and varying degrees of saturation expand future automotive color options, including eye-catching reds, unusual greens and deep oranges.
The Commoner theme represents simplicity without disengaging from the world. Customers attracted to this palette focus on creating a minimalistic lifestyle with an appreciation of no-fuss basics. Key colors for this palette are a mix of almost-primary reds, blues, basic white, natural browns and greens.
The Brave theme represents transformation and strength, a visual reaction to global unrest and uncertainty. There is a secondary underlying quality of elegance and glamour, as this palette integrates opulent jewel tones, such as sapphire, elegant browns and warm neutrals.
For more than 80 years, PPG has been on the forefront of automotive coatings innovation. The company combines its extensive knowledge of coatings and special effects technologies with analysis of industry trends to aid automakers around the world in enhancing the image and identity of their vehicle brands.
Because PPG’s paint colors are sold in more than 70 countries, developing color trends is a global, cross-cultural effort. PPG has 20 color stylists around the world who specialize in industries that include consumer electronics, architectural, automotive and aerospace. These experts study consumer insights, building material trends, décor trends and more to select a color forecast that resonates and is reflective of current consumer attitudes that span cultures, regions and markets.
EDITOR’S NOTE: For more information on PPG’s automotive color trends, visit http://newsroom.ppg.com/autocolor2017.
PPG: WE PROTECT AND BEAUTIFY THE WORLD™
At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 130 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $14.3 billion in 2016. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com.
We protect and beautify the world and PPG Paints are trademarks and the PPG Logo is a registered trademark of PPG Industries Ohio, Inc.