SYDNEY--Australian company Oakwood has grown sales of its household leather and wood care products in China by more than 50% year on year as demand from Chinese consumers makes the country its largest overseas market.
With trusted and natural products gaining increased traction with Chinese consumers, Oakwood expects demand for its household cleaning products to continue growing into the future.
The family-owned business started in the country town of Scone over 25 years ago with a single product for cleaning and restoring horse saddles. It has since built a strong reputation as a trusted brand across multiple high growth product categories including household cleaning, automotive care and pet care.
“We’ve seen demand for our leather and wood care products rise substantially over the last few years in Australia, and also largely in China’s household market. We believe sales will continue to grow as Chinese consumers seek out high quality and trusted Australian consumer brands,” said Oakwood Managing Director Garth Searl.
Oakwood Sales and Marketing Director Blair Searl attributes Oakwood’s growing popularity in China to the company’s ability to innovate and build strong consumer trust.
“As a family business, we have been nimble and been able to diversify, innovate and develop new products for consumers who seek quality Australian products within multiple categories, including automotive care and pet care,” said Mr Searl.
Mr Searl added Oakwood’s growing popularity in China is due to its commitment to using quality ingredients and its expertise in premium cleaning products developed over 25 years.
“Australia is often seen as a country with premium and natural products – and this fits Oakwood’s brand as we manufacture locally and use local ingredients. For example, we source fragrances and natural oils derived from Australia to differentiate ourselves from competitors who produce generic citrus and floral aromas. We also use Australian eucalyptus oil, emu oil, beeswax, and lanolin for the natural benefits they provide to surfaces”.
As demand for quality household, automotive and pet care products continues to grow, Oakwood remains focused on ensuring its premium quality products remain easy to understand and use. This gives Oakwood customers the confidence that they are using the right cleaning product for the right job, making the perfect finish simple.
Founded in Scone, the Horse Capital of Australia, Oakwood has set the standard for premium cleaning products around the country. Incorporating into their products, special blends of natural Australian ingredients like eucalyptus oil, tea tree oil, beeswax and emu oil that makes this Australian brand and its products stand apart from the rest. Since 1990, Oakwood has expanded its range from providing the best quality products for leather & wooden furniture, to a wider range catering for the household cleaning, automotive and pet care markets.
More information: http://www.oakwoodproducts.com/