WATERFORD, N.Y.--(BUSINESS WIRE)--Momentive Performance Materials Inc. (Momentive), a leader in creating consumer-recognized benefits for the personal care industry, will introduce SilForm INX fluid at NYSCC Suppliers Day May 12th-13th. This versatile new additive can improve formulations for color cosmetics and hair care products.
Unlike most traditional resins, it does not crack or dull most color cosmetic formulations and it is so light and comfortable that it can leave hair feeling touchable and soft.
SilForm INX fluid can offer an array of desirable benefits for cosmetic formulators, said Sue Sperring, Senior Marketing Manager. Unlike most traditional resins, it does not crack or dull most color cosmetic formulations and it is so light and comfortable that it can leave hair feeling touchable and soft.
SilForm INX fluid is a fully functionalized ionic polymer. When neutralized, this reactive polymer forms a shiny, crystal clear ionic network which can provide:
- Transfer resistance
- Extended durability for long-wear cosmetics
- Shine and moisturization in color cosmetics formulations
- Anti-frizz and shine benefits to hair
- Longer retention of fragrance on hair
SilForm INX fluid is an excellent choice for cosmetic formulators to consider to enhance their lip color formulations, foundations, concealers, mascaras, eyeliners, cream blushes and eye shadows as well as leave-in and rinse-off hair treatments.
Representatives from Momentive will be demonstrating the benefits of SilForm INX fluid as well as an array of products from their hair care and skin care lines at Booth 631.
About the Company
Momentive Performance Materials Inc. is a global leader in silicones and advanced materials, with a 75-year heritage of being first to market with performance applications for major industries that support and improve everyday life. The Company delivers science-based solutions by linking custom technology platforms to opportunities for customers. Momentive Performance Materials Inc. is an indirect wholly-owned subsidiary of MPM Holdings Inc. Additional information about Momentive and its products is available at www.momentive.com.
*SilForm is a trademark of Momentive Performance Materials Inc.
For a Complete Version of this BUSINESS WIRE Press Release