WATERFORD, N.Y.--Momentive Performance Materials Inc. (Momentive) (OTCQX: MPMQ) will globally launch Silsoft CLX-E conditioning agent at in-cosmetics Paris April 12-14th. This multi-functional additive can offer hair care formulators the ability to create products that provide durable conditioning, reduced frizz and protection for hair from heat styling.
Hair becomes damaged and hydrophilic when it is exposed to aggressors such as sunlight, mechanical stress, chemical treatments or heat. Silsoft CLX-E conditioning agent is a cross-linkable silicone with an [AB]n structure that can help restore damaged hair to its original hydrophobic state. Studies have shown that when dried, hair treated with products containing Silsoft CLX-E conditioning agent behaved similarly to undamaged hair, resulting in improved manageability along with a soft, radiant appearance with durable effects. Silsoft CLX-E conditioning agent can provide these benefits through products such as leave-on and rinse-off conditioners, shampoos, serums, pre-treatments and sprays.
“We are continually developing materials that are easy to use and allow our customers to differentiate their products,” said Beatriz Blanco, Senior Business Director. “Low levels of Silsoft CLX-E conditioning agent can help restore hair to an undamaged state, eliminate frizz and provide thermal protection. It is also a durable straightening aid, and can help maintain hair straightening even through 10 washes.”
Dr. Anne Dussaud will introduce Silsoft CLX-E conditioning agent in her presentation “Cross-linkable Silicone for Durable Hair Restoration” at 9:40 AM on Wednesday, April 13th, in Theater 2.
Visit representatives from Momentive in Stand Q40 to learn more about Silsoft CLX-E conditioning agent as well as their full range of personal care product solutions. For more information, visit www.momentive.com.
Momentive Performance Materials Inc. is a global leader in silicones and advanced materials, with a 75-year heritage of being first to market with performance applications for major industries that support and improve everyday life. The Company delivers science-based solutions by linking custom technology platforms to opportunities for customers. Momentive Performance Materials Inc. is an indirect wholly-owned subsidiary of MPM Holdings Inc. Additional information about Momentive and its products is available at www.momentive.com.
*Silsoft is a trademark of Momentive Performance Materials Inc.