ORANGE, Calif.--The Jessica Rey brand, known for its timeless women’s swimwear, has launched a line of adorably unique swim dresses for young girls, each inspired by the look of classic princesses through the ages.
The line, simply dubbed Princess, saw a soft launch earlier this year to test the market, and it sold out instantly.
“Most little girls, including my own, love to see themselves as princesses, 24/7,” said Rey. “I was thinking about this as I watched my daughter and some of her friends at a swimming class. I had actually looked for some cute swimsuits that were princess-related, but the vast majority were just regular swimsuits with a picture of a princess character on them. My daughter and her friends wanted to be the princesses, not advertise them.”
As someone who designs swimwear for a living, Rey went to work, and the resulting Princess line prototypes were an instant hit with her daughter, her daughter’s friends, and their moms.
“The little girls I know who have tried our Princess line don’t want to take them off,” added Rey. “It goes beyond swimwear at this point. I’ve had moms tell me about their daughters wearing the designs daily – around the house, for Halloween, even to school in some cases. Most moms don’t want their daughters wearing clothes with huge photos of characters out of the house. With these designs, it’s not an issue. And the ‘be your own princess’ girl-power message is something I’m proud of too. I’m excited the line is now available on a larger scale.”
The lovable line is selling fast and makes an ideal holiday gift idea. As with every Jessica Rey product, the Princess swim dresses can be purchased guilt-free. The brand remains committed to ethical sourcing and production and only works with manufacturers who share these values. Rey believes in supporting the dignity of all people - those who make her clothing and those who wear it. This altruistic attitude extends back to Rey’s upbringing – long before she did time saving the world as a superhero. (Prior to launching her career as a designer, Rey was a Hollywood actress starring as Alyssa, the White Ranger on Disney's Power Rangers Wild Force.)
From Monday through Thursday of Thanksgiving week, online shoppers can save with big sales at JessicaRey.com. Learn more about the brand and the newly launched Princess kids’ line at www.jessicarey.com.
Media: To arrange interviews, receive photos, sample designs or learn more about Jessica Rey, contact Paul Williams, at 310/569-0023 or via firstname.lastname@example.org.