ST. LOUIS--iSEE Store Innovations, a global design and manufacturing company of merchandising display solutions, today announced the addition of Nathan Underhill as Director of Innovation. In this new position, Underhill manages the innovation process from ideation to reality.
“People tend to think of products when we talk about innovation, yet in a broader sense innovation also means how you organize teams and leverage individual and organizational strengths to drive new thinking around challenges,” said Nathan Underhill, Director of Innovation, iSEE Store Innovations. “We view ourselves first and foremost as an innovation company, not a sales or manufacturing company. Ultimately, my role as Director of Innovation is to facilitate the process of uncovering our customers’ unmet needs and then to work with our internal teams to turn those discoveries into tangible products that provide meaningful solutions.”
Nathan brings nearly 10 years of sales, marketing, and operations experience from the wholesale distribution space, where his primary focus was on establishing and cultivating strategic relationships with key customers and partners. He is excited to leverage his background to create a strong and strategic approach to innovation at iSEE.
In his first major product rollout at the company, Underhill and the iSEE team already earned recognition for the launch of RollerChill+, the next generation of the company’s unique refrigeration technology. RollerChill+ won the number one Cool New Product at the NACS Show and will create more space for cold beverages in retail environments.
With at least one major innovation each year, iSEE Store Innovations has demonstrated significant growth with both local and national brands, including longtime St. Louis client, Anheuser-Busch InBev, PepsiCo, Monster Energy, MillerCoors, Gallo and more.
The RollerChill and RollerChill+ rollouts, along with the introduction of the company’s Tundra line of freezer category display fixtures, set the stage for significant growth for iSEE in 2017. Nathan plays a major roll in shaping how these innovations go to market in both the convenience and grocery channels.
“We are excited to integrate our local team and roots in St. Louis with our global network of clients and partners to expand our reach and help grow the business,” continued Underhill.
iSEE Store Innovations is headquartered at 139 West Monroe Street in Kirkwood and is currently in search of new office space to expand its growing footprint.
About iSEE Store Innovations
iSEE Store Innovations is a global design and manufacturing team that loves to solve white space challenges. The company uses its 3D innovation funnel to Discover, Design and Deliver in-store solutions that drive results for brands and retailers. iSEE was founded in 2010 and started with the premise that innovating solutions for the challenging c-store channel ultimately delivers the best solutions for all channels. For more information, go to www.iseeinnovation.com.