NEW YORK--IPONWEB, an industry pioneer and world leader in the development of 1st-party media trading systems and infrastructure, announced today that Nathan Woodman has been appointed SVP of Strategic Development for North America.
In this newly created role, Woodman will expand his responsibilities to oversee sales and solution development for strategic opportunities across both supply- and demand-side partners in the region. He will also work closely with IPONWEB’s R&D team to bring innovative new offerings to market that address the growing demand from advertisers, agencies, publishers, and broadcasters looking to leverage their unique data assets and audience intelligence inside powerful machine learning applications and media trading systems. Woodman will report to IPONWEB’s General Manager in North America, Joseph Meehan.
Of the appointment, Meehan said: “Nathan’s strong background in big data architecture and machine learning, coupled with blue chip brand advertising and agency experience, will accelerate IPONWEB’s ability to deliver on the increasingly complex challenges our clients face. He has a proven track record of pushing innovation in media and will play a pivotal role in enhancing our strategic direction and growth in the region.”
Woodman joined IPONWEB in 2014 and most recently served as strategic lead for Demand Solutions, where he was instrumental in innovating, launching and selling through a suite of performance- and data-driven marketing solutions to enterprise advertisers, agencies, and demand side organizations.
Prior to IPONWEB, Woodman co-founded and served as COO of Digilant, one of the first multi-national Trading Desks and Demand Side Platforms focused on programmatic media. He also served as SVP of Havas Digital’s corporate development team where he was responsible for strategic planning, business development, corporate strategy and M&A.
IPONWEB is an industry pioneer and world leader in the engineering and operation of highly customized, real-time media trading systems for publishers, advertisers, agencies and innovative technology companies. With more than 12 years’ experience driving innovation in the ad exchange and real-time technology space, IPONWEB is the 'behind the scenes' technology provider that many of the world’s leading industry players rely on to successfully power their media and data businesses. Visit www.iponweb.com to learn more.