SHEBOYGAN, Wis.--(BUSINESS WIRE)--Dynamic, a full service digital advertising agency, announced today that it has been selected by Illinois Tool Works to lead a global branding initiative for approximately two dozen ITW business units. Dynamic was selected for its expertise in global brand strategy as well as its creative ideas and digital advertising capabilities.
The growth of the Internet and the e-marketplace has accelerated the need for strong B2B branding to help companies stand out in cluttered and commoditized marketplaces. Dynamic's combination of B2C and B2B experience helps companies find the right strategy, channel and message to connect with decision-makers.
Illinois Tool Works or ITW (NYSE: ITW) is a Fortune200 company that produces engineered fasteners and components, equipment and consumable systems, and specialty products. It employs nearly 60,000 people and is based in Glenview, Ill., with operations in 58 countries.
According to Kenneth Ng, ITW deputy intellectual property counsel, Dynamic was selected because the agency has exceptional strategic and creative capabilities in addition to digital expertise that will help our businesses strengthen their brands.
The account win comes at a time when Dynamic is experiencing double-digit growth for the second consecutive year. Dynamic's growth is being fueled by the demand for marketing ideas that combine traditional and digital solutions for clients that sell their products or services globally. In addition, Dynamic is building strategic global brand programs for several clients including America Orthodontics' global sales force, Kohler Company, and Miller STN.
Said Julie Hirt, principal, Dynamic, The growth of the Internet and the e-marketplace has accelerated the need for strong B2B branding to help companies stand out in cluttered and commoditized marketplaces. Dynamic's combination of B2C and B2B experience helps companies find the right strategy, channel and message to connect with decision-makers.
Dynamic's global marketing presence increased further recently when the agency was selected by Worldwide Partners International as a partner agency of record. Through WPI, Dynamic works with more than 90 agencies in 51 countries, expanding its ability to offer clients marketing solutions and resources throughout the world. Dynamic is the only agency in Wisconsin to be selected for the WPI network.
Dynamic is a full-service integrated digital advertising agency that offers strategic brand development and positioning, advertising, digital marketing, mobile, and apps development. The agency specializes in B2B and B2C marketing solutions in numerous industries but most notably manufacturing, industrial, health care, education and consumer goods. Dynamic is one of the few Wisconsin agencies to offer in-house programming in addition to their marketing communications services. http://www.dynamicdoes.com/
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