WINSTON-SALEM, N.C.--Hanes Hosiery, the leading manufacturer and marketer of women’s hosiery, is transforming legwear with the introduction of the Perfect Tights collection. Featuring COMFORT FLEX® knitting, these anatomically correct, luxury tights provide a precise front and back that conforms to the body for optimal comfort and fit.
Key product features of Hanes Perfect Tights include:
- A flexible waistband designed to move with you;
- A modern bike-short panty that provides tummy, hip and thigh control for comfortable smoothing and contouring;
- Subtle, knit-in shaping bands under the bottom for gentle lift and support;
- Xtemp™ technology designed to adapt to body temperature for all day comfort; and
- A reinforced toe designed to provide both comfort and durability.
“The Hanes Perfect Tights collection was developed to offer a range of great-fitting tights that complement and conform to a woman’s individual and unique shape,” said Tricia Bouras, vice president & general manager for HanesBrands. “New technology has allowed us to manufacture tights with a definitive front and back, naturally mirroring a woman’s anatomy and offering the ultimate in comfort and fit. And with a variety of coverages and colors to choose from, Perfect Tights are the perfect finish to essential, everyday looks and bold outfits.”
The Hanes Perfect Tights collection includes light coverage, dark opaque coverage, and darkest blackout coverage. All three styles are available in black; the dark opaque tight is also offered in coffee, grey, and navy to blend with fall and winter fashions. All three styles and colors are available in sizes XS to XL with an SRP of $16 or 2 for $30. The collection is launching in major retailers nationwide including Macy’s, JC Penney, Lord & Taylor, and Belk.
As a global hosiery category leader, Hanes is committed to providing consumers with key product solutions that incorporate the latest technology. The introduction of Perfect Tights complements the recently launched Hanes Perfect Nudes™ collection offering sheer, foundation finishes in six skin tones.
Bouras added, “Our research found women, especially millennials, are rediscovering the benefits of legwear and viewing it as an extension of their beauty routines. Just as foundation or concealer can immediately create a flawless appearance, our hosiery can instantly provide legs with an airbrushed look and add polish to any outfit. Echoing the experience they have with cosmetics, our consumers also report that legwear makes them feel more confident and naturally beautiful.”
To engage beauty-focused consumers, Hanes Hosiery has partnered with Perfect 365, the digital beauty platform loved by celebrities and millions of users, as part of its digital campaign supporting the Perfect Nudes™ and Perfect Tights collections. The campaign runs until October 31, 2017.
About Hanes Hosiery:
Hanes Hosiery, America’s #1 hosiery brand(1), is sold in the U.S. at major retailers nationwide. The Hanes Hosiery assortment includes sheers, thigh highs, tights, leggings, trouser socks and foot covers. With its innovative design and superior fit, Hanes Hosiery has a long history of offering the best in comfort and a flattering appearance. Hanes Hosiery lines include Silk Reflections, Absolutely Ultra Sheer, Alive, PowerShapers, Hanes Plus and Perfect Nudes. Hanes Hosiery is part of HanesBrands (NYSE: HBI). Comfort Flex is a registered trademark. For additional information, visit www.haneshosiery.com. Connect with Hanes Hosiery via social media on Twitter (@HanesHosiery) and Facebook (www.facebook.com/haneshosiery).
HanesBrands (NYSE: HBI) is a socially responsible leading marketer of everyday basic innerwear and activewear apparel in the Americas, Europe, Australia and Asia-Pacific. The company markets T-shirts, bras, panties, shapewear, underwear, socks, hosiery, and activewear under some of the world’s strongest apparel brands, including Hanes, Champion, Maidenform, DIM, Bali, Playtex, Bonds, JMS/Just My Size, Nur Die/Nur Der, L’eggs, Lovable, Wonderbra, Berlei, and Gear for Sports. More information about the company and its award-winning corporate social responsibility initiatives may be found at www.Hanes.com/corporate. Connect with HanesBrands via social media on Twitter (@hanesbrands) and Facebook (www.facebook.com/hanesbrandsinc).
Source: (1)NPD Group/U.S. Consumer Tracking Service/Dollar Share Rolling 12 months ending June 2017