NEW YORK--Getting a jumpstart on the fall season, UGG® (a division of Deckers Brands NYSE: DECK) teamed up with model and It Girl Hailey Baldwin to launch the next evolution of the brand’s iconic Classic Boot silhouette. Comprising five styles, the all-new Classic Street Collection blends edgy, streetwise styling with the unmistakable feel of UGG®. Capturing a modern, younger-looking aesthetic and feel, Baldwin is seen in a breezy, beach-chic photo series set against the quintessential Californian backdrop of Venice Beach, LA.
“I love UGG and remember being really excited the first time I ever got a pair because all of my friends had them they were really cool; basically if you didn’t have UGGs you weren’t as cool,” says Baldwin. “I love the Classic Street Collection because it’s a little bit more wearable, it’s not just for inside the house, it’s actually something you want to be out on the street in and incorporate as part of your everyday outfit. Working with a brand my friends and I have always worn and loved is awesome, especially as this collection shows how far UGG has evolved. If I had to sum up UGG in three words it would be classic, comfortable and cool!”
“Hailey’s edgy fashion sense and unmistakable street style make her the perfect partner to celebrate our new Classic Street collection,” said Alice Hampton, Senior Director of Global PR for UGG®. “Her fun and youthful perspective showcases new, modern and fresh ways to wear UGG outside.”
Behind the lens was acclaimed photographer Mike Rosenthal, who captured Baldwin’s effortless, street-chic vibe at a handful of locations around Venice Beach, showcasing the contemporary California lifestyle that UGG® embodies.
Ranging from $150 to $300 USD, the Classic Street Collection features materials that have been pretreated to repel water and stains, and an incredibly lightweight, ultra-cushioning Treadlite by UGG™ outsole that delivers all-day comfort and maximum wearability.
The 5-style collection encompasses the McKay, a stylish ankle bootie with a buckle strap; the Quincy that takes cues from the ever-classic combat boot silhouette with lace-up detail and exposed sheepskin; the Cedric and Braiden that can be cuffed for supreme versatility; and the Sibley, an edgy, knee-high boot with curved seaming and paneled construction.
The Classic Street Collection is available now at UGG® retail locations worldwide, UGG.com and select wholesaler partners.
Founded in 1978 in California, UGG® is a division of Deckers Brands based in Goleta, California. The brand has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles. For more information please visit www.ugg.com or www.deckers.com. @UGG #thisisUGG