EDISON, N.J.--Fuji Electric Corp. of America has rolled out a series of website enhancements designed to improve the user experience, including new product selector tools for Variable Frequency Drives, Semiconductors, HMI Displays, and Ring Compressors/Blowers and a simplified mobile-friendly design to help customers obtain information quicker and easier. The site also features comprehensive FAQs for several of its businesses to answer common questions on products, technical specifications, and applications.
“Our customers are the cornerstone of our business, and it is our goal to give them the tools and resources necessary to win more projects,” said Doretta Caprarola, Marketing Manager for Fuji Electric Corp. of America. “These enhancements will streamline the product selection process by using detailed filtration criteria to help customers quickly identify the right model for their needs, and the mobile-friendly design ensures that our website is easily accessible wherever our customers may be.”
Fuji Electric’s website improvements come on the heels of several other major announcements by the power electronics manufacturer, including acquisitions in the Power Generation and Transit industries intended to expand their presence in the Americas by broadening their product portfolio and strengthen their position in existing markets.
“With roughly 90% of B2B product searches starting online and traffic to B2B websites doubling over the past two years, it has never been more important that our website be optimized to serve our customers’ evolving needs,” said Phil Charatz, President and CEO of Fuji Electric Corp. of America. “Whether it’s a new customer evaluating prospective suppliers or an existing customer looking for product literature, we have simplified the methods by which they can find information on our website, which will result in a better user experience.”
About Fuji Electric Corp. of America
Fuji Electric Corp. of America is a wholly owned subsidiary of Fuji Electric Co., Ltd., and has been responsible for sales and distribution of the company’s products since 1970. Fuji Electric Co., Ltd. began developing power electronics equipment in 1923, and is a global leader in industrial products ranging from semiconductors, HMIs, power supply, and power generation equipment to AC drives and uninterruptible power systems. For more information please visit www.americas.fujielectric.com or follow us on Twitter @FujiElectricFEA.