NEW YORK--Business Wire announces an exciting new sponsorship opportunity that provides clients with a turn-key solution for receiving on-air integration of their most recent news release headline on BizWireTV. These organic in-show placements are a new amplification tool to help clients reach a digitally savvy, socially active audience of influencers through a growing digital video news channel.
BizWireTV’s video news platform publishes the show instantly across Business Wire media channels (website, mobile apps, news release, social and Apple TV) driving over 5 million views since it was launched in late 2015. Episodes of BizWireTV air Friday at 8:00am ET and typically generate 50,000-100,000 views per week.
BizWireTV Sponsored Headlines include:
· An on-air read of a client’s headline within the show by host, Erin Ade
· Listing on-screen via a text crawl and release screen grab
· Inclusion in the episode’s National news release
· Promotion across Business Wire social channels (Facebook, LinkedIn, Twitter and Instagram)
“Sponsored Headlines from BizWireTV is only the latest great tool from Business Wire to further amplify our client’s news with a desirable, targeted placement providing increased visibility and engagement,” said Business Wire President, Gregg Castano.
The product offering is available now and clients can select the new feature when placing a news release order on Business Wire Connect.
About Business Wire:
Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure. Investor relations, public relations, public policy and marketing professionals rely on Business Wire to accurately distribute market-moving news and multimedia, host online newsrooms and IR websites, build content marketing platforms, generate social engagements and provide audience analysis that improves interaction with specified target markets. Founded in 1961, Business Wire is a trusted source for news organizations, journalists, investment professionals and regulatory authorities, delivering news directly into editorial systems and leading online news sources via its multi-patented simultaneous NX Network. Business Wire has 29 offices worldwide to securely meet the varying needs of communications professionals and news consumers. In 2015, Business Wire teamed up with Al Roker Entertainment to create BizWireTV, a bi-weekly digital video news program that features the top trending news releases that cross the wire.