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GM Explores Reopening Idle Plant to Keep Up with Growing Demand
Spring Hill, Tennessee and Janesville, Wisconsin Reported To Be Leading Contenders

Orlando, Florida--General Motors is exploring the opening one if its idled manufacturing plants to keep up with demand; GM North America President Mark Reuss informed reporters while in attendance at a meeting of the National Automobile Dealers Association in Orlando on February 13th.

“I’m not ready to say which plant(s) because we’re still looking at which ones and how to do it and that would be a conversation that would not just be internal to GM but also with some of the states where those plants are located” said Reuss.

Reuss said last month that the automaker was looking at reopening shuttered assembly lines at Spring Hill, Tennessee or Janesville, Wisconsin, to resolve a short supply of hot-selling vehicles. “What we want to do is something that may not be traditional in terms of how we do it, how we staff it and how we bring it on and off,” Reuss said Saturday.

 “What we want to do is something that may not be traditional in terms of how we do it, how we staff it and how we bring it on and off,” Reuss said Saturday.



The Janesville and Spring Hill assembly lines are considered likely candidates to reopen because while they were closed last year as part of GM's bankruptcy, they do not belong to the so-called "Old GM".

GM is in short supply of some of its best-selling vehicles, including the Chevrolet Equinox, Buick LaCrosse, and Cadillac SRX in addition to full-size pickup trucks and sports utility vehicles like the Chevy Tahoe. The automaker’s sales increased 14 percent in January. GM has about 390,000 cars on U.S. dealer lots, short of its target of 400,000 to 450,000 cars.

General Motors ceased vehicle production at their Spring Hill, Tennessee location in November, and transferred production of the Chevrolet Traverse to Lansing, Michigan. The move came just two years after GM spent $700 million retooling the former Saturn plant, which opened in 1990, so that it would be capable of producing a wide array of GM vehicles.


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